Amazon implemented the “brand gating” program to help prevent counterfeit issues on Amazon by:

• allowing brand owners to register for and participate in the process by providing information on authorized resellers, and other information for vetting the legitimacy of third party sellers;

• requiring resellers to pay an initial fee to be allowed to sell product of a brand registered under the brand gating program; and

• requiring resellers to provide information specific to performance and resale qualification requirements.

Read about how Amazon’s brand gating provides a process to help brand owners protect their brand from third party resellers of counterfeit product.