Nike’s recent lawsuit against Drip Creationz has highlighted the potential cons of intellectual property enforcement by big name brands against third-party customization companies because:

• Nike faces a potential negative impact for attempting to shut down the popular art of Drip Creationz;

• Nike’s aggressive stance in pursuit of infringers can be seen as overbearing when other brands allow such customization art to exist; and

• Nike’s enforcement can potentially be seen by consumers as a view toward stifling of creativity.

Read about brand protection and the issue with customization art.