Intellectual Property Law

Questions Answered

Trademarks Klemchuk LLP Trademarks Klemchuk LLP

What Is Goodwill and Why Should It Be Protected?

When considering the value of trademarks, one must look to the goodwill that has been built behind them. Goodwill is the value consumers associate with the source of specific goods and services. Therefore, in transferring trademark rights, the goodwill of the marks must be included.

Read More